Corporate Headquarters · Personnel File EX-12
Leadership, continuity and properly filed irregularity.
The Dundee Mills executive team provides practical leadership for a proposed Grown-Up Products Division, a public Dundee inquiry and any meeting at which somebody asks whether the Baby has a succession plan.
Appointments provisionalPersonnel files
12
Executive records currently open.
Proposed divisions
01
Grown-Up Products Division, pending evidence.
Unlabelled claims
00
The target, maintained with considerable paperwork.
Office holders · In order of appearance
The executive team
Executive file 01 · CEO
Gordon Selvedge
Chief Executive Officer
Gordon converts Board intention into corporate direction and makes sure the proposed Division can become more than excellent stationery.
Current brief
Decide what Dundee Mills is actually prepared to do.
Executive file 02 · COO
Moira Boardman
Chief Operating Officer
Moira turns direction into schedules, budgets, responsibilities and meetings that end with someone clearly assigned to the next step.
Current brief
Build an operation before ordering the signage.
Executive file 03 · CTO
Catriona Mercer
Chief Technical Officer
Catriona leads product feasibility, materials, testing and manufacturing research, with qualified specialists wherever evidence requires them.
Current brief
Establish what can be made, measured and honestly claimed.
Executive file 04 · CMO
Iona Weir
Chief Marketing Officer
Iona directs the public story, partnerships and audience development while keeping campaign invention separate from product evidence.
Current brief
Help Dundee ride along without surrendering civic judgement.
Executive file 05 · Legal Affairs
Jean Ledger
General Counsel & Director of Legal Affairs
Jean supervises agreements, permissions, rights records and the important distinction between an historic artefact and a current corporate claim.
Current brief
Keep the fiction funny, disclosed and properly documented.
Executive file 06
Alistair Drysdale
Director of Model Continuity
Alistair safeguards the company’s longest-running model relationship and issues memoranda when a Baby reaches pensionable maturity.
Current brief
Reassess spokesman duties without creating misconduct.
Executive file 07
Hamish Forkast
Director of Field Conditions
Hamish supervises Dundee rain, wind, seating, tea proximity and other external conditions that may affect trouser confidence.
Current brief
Await suitable weather, with confidence.
Executive file 08
Effie Caird
Director of Dignity, Access & Participant Care
Effie keeps consent understandable, participation accessible and the project’s central rule operational: the wearer is never the joke.
Current brief
Review every public invitation before issue.
Executive file 09
Douglas Fould
Director of Packing, Fulfilment & Sensible Trousers
Douglas plans the journey from finished object to correctly addressed parcel, with allowances for training, stock control and tea.
Current brief
Measure a packing table that does not yet exist.
Executive file 10 · Provisional
San Tropat
Model - Grown-Ups Division
Formerly the Dundee Baby, SanTro brings six decades of model continuity and a proven willingness to appear in unsuitable locations.
Current status
Aspiring Dundee Model Citizen
Executive file 11
Kenji MacLeod
Chief People & Community Officer
Kenji develops fair recruitment, local training, community relationships and useful routes into paid work. He remembers every person’s name and notices when only senior management has been invited to speak.
Current brief
Build a personnel pipeline with room for actual people.
Executive file 12
Amina Haddad
Director of Supply Chain & Local Procurement
Amina identifies responsible suppliers, Dundee-area capabilities and the shortest honest route between a promising prototype and a correctly packed product.
Current brief
Find out what can be sourced locally before somebody prints “locally made” on it.
Executive operating principles
Authority is temporary. Accountability is not.
Filed for public inspectionPrinciple 01
Real evidence
Comic measures are labelled. Product and impact claims require evidence.
Principle 02
Proper pay
Commissioned local work receives clear terms and agreed compensation.
Principle 03
Dignity first
The bureaucracy may be ridiculous. The wearer and participant are not.
Principle 04
Permission to stop
The inquiry may recommend go, revise or stop. No outcome is guaranteed.
Corporate disclosure
An irregular company with real standards.
Dundee Mills on this site is a fictional campaign organisation created for Project Dry Run. These executives are characters or performance personas unless a profile expressly states otherwise. This page is not presented as a communication from the historic Dundee Mills, Inc. or any former owner of that business.
Updated August 2026
